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Tuesday, May 10 • 1:45pm - 3:00pm
Attracting New Residents and Demonstrating the Value of Your Community: Tips for Today and Tomorrow
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This course will explore current trends in senior housing sales and marketing.  Participants will gain insight that will help them create solid marketing plans as well as an understanding of the role brand development plays in attracting today’s prospective residents while also appealing to aging boomers.  From there, the course will delve into proven sales techniques, demonstrating the value of senior housing communities, and helping guide prospective residents and their families through one of the most emotional purchase decisions of their lives.

Executive Director Leadership Institute registrants only; pre-registration required  
Speakers
avatar for Vicky Barger

Vicky Barger

Senior Vice President, Sales, Holiday Retirement
Vicky Barger is Senior Vice President of Sales at Holiday Retirement. In this role, she isresponsible for establishing the sales targets to meet the company’s objectives, and fordeveloping strategic sales plans based on company goals that promote sales growth and customersatisfaction... Read More →
avatar for Jason Childers

Jason Childers

Co-founder, 2Ten Consulting
Jason Childers didn't plan on having expertise in the senior living industry. His hopes coming out of UC San Diego in 1999 with a degree in Economics and a minor in Psychology lay in the advertising world.However, in 2002 after several years working on major accounts in strategic... Read More →


Tuesday May 10, 2016 1:45pm - 3:00pm MDT
Colorado Convention Center | Mile High Ballroom 700 14th St, Denver, CO 80202
  Executive Director Leadership Institute, Pre-registration Required